Alan Goss
Principal & Founder
Alan Goss is a dynamic integrated communications professional with over fourteen years of professional experience and a successful history in corporate reputation and crisis communications, public affairs, stakeholder engagement, executive positioning and integrated communications campaigns across multiple industries and disciplines. He has established a proven track record of driving major change initiatives, delivering strategic guidance and actionable insights, and executing communications campaigns for marquis clients in the renewable energy, retail, healthcare, technology, automotive, financial services, oil and gas, communications infrastructure, restaurant and audit industries.
Alan has consistently delivered impactful and measurable results by developing authentic relationships with consumers, the media and key stakeholders critical to a client’s reputation and bottom line.
With roles at notable firms such as Public Strategies, Hill+Knowlton Strategies and The Monument Group, Alan learned the importance of leveraging data and research to uncover factors critical to target audiences for clients, focusing on their needs and aspirations to develop durable and measurable campaigns. Campaign experience and expertise includes media relations, strategic positioning, social media strategy and execution, crisis communications management, executive positioning, ongoing message development and evolution, major event rollouts, branding and creative development.
Most recently, his work was focused on the State-level in Texas, developing innovative public affairs strategies to shape public opinion and impact policy by creating high-impact programs that elevated the visibility of issues important to clients and created favorable environments for success on key issues. Public affairs experience and expertise include campaign strategy and management, message development and testing, coalition building, public opinion research, competitive research, lobby coordination, digital engagement, grassroots outreach and ally recruitment and mobilization.
With an early career in the television and film industry in Los Angeles, CA, Alan both honed his skills at and saw the importance of impactful storytelling. He brings those years of experience and creativity into each client he works with today.
Alan is a native Texan and currently lives in Austin and is a father to three beautiful children.